Branding is a means to differentiate
your products from your competition. You donít want your customers to think of
your products as a commodity; you
want your brand to be recognized for attributes such as
performance, quality and customer support. Theorem has
helped companies develop a unique identity or brand.
One client had
developed a line of products that could be very easily and
quickly modified without sacrificing existing regulatory
approvals. The line was branded "flexibility series"
and an entire campaign of advertising and promotional
literature was built around this brand. The brand was
depicted using pictures and line
illustrations of a very flexible gymnast