Public relations continues to evolve and today can take many forms. A popular form is social media in which your message is placed on a blog or tweet site that invites comments.

More traditional venues for PR are trade shows. They are an effective means to talk with potential clients face-to-face and learn about their needs. In addition, they generate sales leads and provide a convenient forum to contact editors. Theorem helps optimize your participation in trade shows, developing your "visual presence", organizing the scores of details that must be addressed, setting up meetings with editors and gathering valuable market information.